2. Research Summary:
Behind The Problem
To understand the challenges of using transcripts, we conducted quick interviews with students and professionals who frequently work with recorded content. We also reviewed common transcript platforms.
Persona: The Target Users
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Research: Affinity Diagramming
We used affinity diagramming to organize qualitative data from quick interviews, observation of transcript usage, and a scan of existing platforms. Sticky-note style clustering helped us surface patterns in how people experience transcripts.
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Research: Current-state User Journey Mapping
From our personas and affinity diagramming of user pain points, we identified that the biggest struggles occur when people encounter jargon during live conversations. This led us to map a 5-stage current state user journey, showing how listeners prepare, follow along, hit jargon, lose flow, and ultimately struggle to re-engage.
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Research: Affinity Diagramming
We used affinity diagramming to organize qualitative data from quick interviews, observation of transcript usage, and a scan of existing platforms. Sticky-note style clustering helped us surface patterns in how people experience transcripts.
Research: Current-state User Journey Mapping
From our personas and affinity diagramming of user pain points, we identified that the biggest struggles occur when people encounter jargon during live conversations. This led us to map a 5-stage current state user journey, showing how listeners prepare, follow along, hit jargon, lose flow, and ultimately struggle to re-engage.
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